Some of the smartest logos in the world are not complicated.
They are created by combining two simple objects into one meaningful design.
This design technique makes logos:
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Easy to remember
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Visually clever
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Powerful without extra details
Let’s look at some famous brand logos made by combining two objects and understand why they work so well.
FedEx – Arrow + Text
FedEx combines text and a hidden arrow in its logo.
Between the letters E and X, there is a clear arrow shape.
This arrow represents speed, direction, and fast delivery.
It is one of the best examples of combining letters and symbols in one logo.
Amazon – Arrow + Smile
Amazon’s logo combines:
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An arrow
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A smile
The arrow goes from A to Z, meaning Amazon sells everything.
The smile shows customer satisfaction.
Two ideas, one simple logo.
Adidas – Stripes + Mountain
Adidas uses three stripes that also form a mountain shape.
The stripes represent the brand identity.
The mountain represents challenges and goals.
This logo combines design and meaning perfectly.
LG – Face + Letters
LG’s logo combines:
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The letters L and G
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A human face
The result is a friendly, smiling face inside a circle.
This makes the brand feel human, approachable, and modern.
BMW – Colors + Circle
BMW’s logo combines:
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A circle
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Blue and white colors from the Bavarian flag
Many people think it is a spinning propeller, but it actually shows BMW’s German heritage.
Two elements come together to tell the brand’s story.
Pinterest – Letter + Pin
Pinterest combines:
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The letter “P”
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A map pin
The logo clearly shows the idea of pinning ideas and saving inspiration.
It is a perfect example of combining function and identity.
Beats – Letter + Headphones
Beats’ logo combines:
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The letter “b”
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A person wearing headphones
The simple shape instantly connects the logo to music and audio.
Burger King – Text + Burger
Burger King’s logo combines:
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The brand name
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The shape of a burger bun
The text sits between two bun shapes, making the logo instantly understandable and memorable.
Final Thoughts
The best logos often come from simple ideas combined smartly.
By merging two objects into one design, brands create logos that are:
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Easy to recognize
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Full of meaning
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Timeless
If you are learning graphic design, studying these logos will help you understand visual storytelling and smart branding.